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Get ready for the battle—formulate a pre-launch strategy to make your new iPhone game a success!

Wednesday, January 20, 2010 from 6:00 PM to 8:30 PM (PT)

San Francisco, CA

Ticket Information

Type Remaining End     Quantity
AIMD Marketing Series (1 of 4) Sold Out Ended Free  

Event Details

This event is for the indie mobile developer--we want to harness them with industry knowledge and best practices to take their games to market. 

Alliance of Indie Mobile Developers (AIMD) is a community of independent mobile game developers dedicated to promoting indie mobile games by exchanging tips, knowledge, and industry best practices.  We love indie mobile games and especially love the underdog.  We help developers cultivate their best work, and reach the hearts, minds, and phones of their greatest fans. 

At our first event, we'll be meeting with industry experts who will discuss pre-launch and launch strategies for indie mobile games-as part of a series of marketing panels that will lead up to the Game Developers Conference.  Beer, pizza, and soda will be provided!   Looking forward to seeing everyone there.

The panel features Andrew Podolsky, Editor in Chief from Slide To Play and former writer and editor from 1up, Game Revolution, and Ripten; Sean Denny, Senior Consumer Insights Manager from eBay and 6 year video game industry vet who has worked at LucasArts, Gazillion, and PlayFirst; Nicole Lazzaro Founder and President of XEODesign, Inc., with twenty years of expertise in Player Experience Design (PXD) and voted by Gamasutra as one of the Top 20 women working in video games, and lastly, Randall Schleufer, co-creator of the award-winning Snails for PocketPC and developer of Flickitty for the iPhone.

Some topics we'll cover are:

  • The importance of knowing your customer.
  • Building a brand in the early stages of development. 
  • Successful strategies to create pre-release buzz.
  • Starting conversations and managing pre-release communication.
  • Getting your game ready to go-to-market.
Prepare questions for our panelists, give us feedback, and learn more about the event and our mission: http://blog.playhaven.com/

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When & Where



Cooley Godward Kronish LLP
101 California Street, 5th Floor
San Francisco, CA 94111-5800

Wednesday, January 20, 2010 from 6:00 PM to 8:30 PM (PT)


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Hosted By

PlayHaven & AIMD



PlayHaven provides an online universe of fan communities around games, giving developers the instant power of community for turning their games into lasting businesses and gamers a new place to gather and engage with each other.

Alliance of Indie Mobile Developers (AIMD) is a community of independent mobile game developers dedicated to promoting indie mobile games by exchanging tips, knowledge, and industry best practices.  We love indie mobile games and especially love the underdog.  We help developers cultivate their best work, and reach the hearts, minds, and phones of their greatest fans.